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We worked very closely with Directasia.com during their startup years and helped them translate their newly founded brand into the physical world. We designed and set up their headquarters in Singapore, Hong Kong and Thailand. It was great to work with a group so dedicated to aligning their brand story into their physical space. The back-office spaces were treated as importantly as the reception areas. No matter which office you visited, you knew you were at DirectAsia and were welcomed into the office.
DirectAsia.com understood the importance of branding within their interiors. As a new company, it helped them to commit to creating a fun and friendly atmosphere that immediately welcomed staff and fostered a sense of identity and community among employees.
It also helped to reinforce a unified brand message and culture across all of their branches. This company wanted to differentiate itself from the old and stuffy concept of insurance. We supported this ideal by bringing a strong and consistent brand presence into their physical spaces.
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