GuavaLabs @ Mandarin Gallery

To create maximal impact from minimal spending in the GuavaLab, we invested in materials and finishes with strong visual impact. The walls were covered in high-quality brick wallpaper, which accentuated the dramatic ceiling height and assisted in curating urban, edgy street vibes.

A popular brand tagline, the “Do You Guava?” sign, was designed and strategically placed to capture Instagram-worthy moments. We invested in high-quality, comfortable, cool furnishings that captured the lively spirit of the GuavaPass brand and would encourage users to take advantage of the breakout areas.

Local graffiti artists were commissioned to create large-scale bespoke artworks that feature Singapore’s iconic architecture alongside active elements and inspirational quotes. The art added to the sophisticated street feel being curated within the space. Graffiti was painted directly onto mounted plywood panels that can be easily relocated and reinstalled to allow them to move forward with GuavaPass.

To facilitate diverse uses, the floorplan was broken down into zones; a fitness deck, chill-out area, and retail space. The fitness deck was kitted out with an interlocking removable rubber floor system that can be easily extended or packed away depending on the daily events. Text decals were installed to act as wayfinding tools and to frame the retail display.

After the inaugural GuavaLabs fitness studio design’s success, GuavaPass returned to Aym Design to extend its physical presence in Singapore with a 5,000-square-foot hybrid studio — GuavaLabs @ OUE Downtown Gallery.