After working with GuavaPass to move from a digital-only brand to its first boutique fitness studio and events place at GuavaLabs @ Mandarin Gallery, Aym Design was tapped gain to design the second boutique fitness studio for the rapidly expanding lifestyle brand.
In partnership with OUE Limited, GuavaLabs @ OUE Downtown Gallery is the second multifunctional fitness studio in the brand’s growing portfolio of companies. The multi-location concept design takes cues from the inaugural 2,000-square-foot fitness and retail studio in OUE Mandarin Gallery.
The space’s unique design concept further adds to customers’ recognition and engagement with the brand. GuavaLab also provides a retail outlet for their first activewear collection, GuavaGear, which has launched in conjunction with the first location.
From the GuavaLab physical presence, the company extends its audience reach with its own branded studio spaces across Singapore to run events in conjunction with its partners.
Explore our project showcase that highlights the initial design philosophy behind Aym Design’s first GuavaLab @ Mandarin Gallery multi-location concept strategy for GuavaPass.
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