SO France Gourmet Store

Retail Interior Design

SO France @ Claymore’s modern French gourmet store concept brings a spark of joie de vivre to Singapore with more than 1,000 artisanal products and produce set alongside its authentic bistros.
SO France @ Claymore retail interior design by Aym Design cheese display
Project Name

SO France @ Claymore

LOCATION
Singapore
Size
Expertise
Retail Interior Design
Sector
Food Retail
Scope of work

Project Management, Space Planning, Interior Design Development

Our design for the gourmet store aimed to create an inviting space that celebrates the rich tradition of French artisanal products. Careful planning accounted for both aesthetic appeal and functionality.

A key design feature is the picture display of the artisans themselves, surrounding the store’s perimeter. This element adds an authentic touch to the design and enables visitors to appreciate the craftsmanship behind each product. However, the star of the space is no doubt the wine room. This glass-enclosed space keeps the wine at a perfect temperature and offers the guests a chance to step away and spend time exploring the extensive collection.

Our design approach for the gourmet store was defined by simplicity and elegance, giving precedence to the products themselves. We conceived the space as an enhanced shopping experience – an elevated version of the norm. The design was kept minimalistic, allowing the artisanal products to be the focal point and shine in their own right. The layout’s clean lines created an uncluttered space enabling the customers to navigate effortlessly and focus on the wide variety of curated products.

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